Rhetorical Persona

The concept of "persona" in rhetoric largely follows Ed Black's landmark essay, "The Second Persona."


Black, Edwin. "The Second Persona." Quarterly Journal of Speech 56 (1970): 109-119.

Doss, Erin, and Robin E. Jensen. "Balancing Mystery and Identification: Dolores Huerta's Shifting Transcendent Persona." Quarterly Journal of Speech 99/4 (2013): 481-506.

Hogan, J. Michael, and Glen Williams. "Republican Charisma and the American Revolution: The Textual Persona of Thomas Paine's Common Sense." Quarterly Journal of Speech 86 (2000): 1-18.

Kirkpatrick, Walter G. "Bolingbroke and the Opposition to Sir Robert Walpole: The Role of a Fictitious Persona in Creating an Audience." Central States Speech Journal 32 (1981): 12-23.

Morris, Charles E., III. "Pink herring & the fourth persona: J. Edgar Hoover's sex crime panic." Quarterly Journal of Speech 88/2 (2002): 228-244. doi:10.1080/00335630209384372.

Rowland, Robert C. The Rhetoric of Donald Trump : Nationalist Populism and American Democracy. Lawrence, Kansas: University Press of Kansas, 2021.

Schmitt, Casey. “A Tale of Two Eastwoods: Iconographic Persona and Rhetorical Ethos in Clint Eastwood’s ‘Halftime in America’ and RNC 2012 Address.” Persona Studies 2, no. 1 (2016): 41–54.

Wander, Philip. "The third persona: An ideological turn in rhetorical theory." Central States Speech Journal 35/4 (1984): 197-216. doi: 10.1080/10510978409368190.

Ware, B. L., and Wil A. Linkugel. "The Rhetorical Persona: Marcus Garvey as Black Moses." Communication Monographs 49 (1982): 50-62.

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